Kiko & the Hand is part of a European campaign against child abuse that was shown in 47 countries. We wanted to talk about this intense issue without resulting to morbidness and using language that children could understand. The scripts came from the Grey Amsterdam agency, and they gave us a strong platform from which we started to work. In addition to the TV spot, we put together an ebook, which can be downloaded from www.underwearrule.org
With this piece, Tomi won two Silver Awards in design and storytelling at the Prague International Advertising Festival, and the Grey Amsterdam agency won the gold for best government advertisement.
Patricio Verdi Brusati