Videos
2014
Director
Tomi Dieguez
Agency
Droga5
CHUTE
Motorola

When Andrew Wilcox (Droga5 NY) and our rash director Tomi Dieguez proposed creating this spot without any kind of post-production, they accepted an epic, deranged mission. The real-time fall lasted 3.2 seconds, and the final spot 60 seconds, where we see the unbreakable Motorola E freefalling through symbolic dioramas that describe the qualities of the phone.

Credits
Creative Director: 
Andrew Wilcox 
Mike Felix  

EP, USA:
Sam Penfield
Nick Litwincko 
 
EP, ARG: 
Lautaro Brunatti
Leticia Cristoph
 
Creative Development:
Laura Gorbatt
Producer, USA:
Jason Taragan 

Producer, ARG:
Nicolás Buris

Assistant Director:
Anahí Funes

Post-Producer:
Lisanne McDonald
DOP:
Santiago Melazzini

Art Director:
Spacehippie
 
Builder:
Mariano Sivak 
 
Art Realization: 
Tilburs
 
Editor:
Bill Saunders

Postproduction Coordinator:
Luciana Rossi
 
VFX Postproductor: 
Diego Dieguez