Videos
2014
Directors

Antonio Balseiro

Diego Berakha
PANERA POP UP
Panera Bread

There are already a number of commercials that use "pop-up" books and almost all of them were done using 3D effects. In this case, Panera's own aesthetic gave us the idea to carry out the project using real materials like in the brand's other commercials. First we had to learn how these types of books worked. We spent many hours trying out different things in order to be able to design and put together our own book.

Credits

Creative Development:
Laura Gorbatt
Art:
Juan Elizalde
Art Assistant:
Renata Gelosi

Book Developer:
Tilburs
Producer:
Felicitas Soldi