Antonio BalseiroDiego Berakha
There are already a number of commercials that use "pop-up" books and almost all of them were done using 3D effects. In this case, Panera's own aesthetic gave us the idea to carry out the project using real materials like in the brand's other commercials. First we had to learn how these types of books worked. We spent many hours trying out different things in order to be able to design and put together our own book.