2014
Directors

Antonio Balseiro

Diego Berakha
PANERA 2.0
Panera Bread

Panera brought together Diego Berakha and Antonio Balseiro to tell the story of their salads' production chain. Once again, Panera's corporate communication emphasizes the consequences of the company's decisions. That's why we created "chain reaction"-style animated stories that work like a Rube Goldberg machine. In this case, it was essential to show the food in attractive surroundings, and Diego's design in wood helped us achieve exactly that.

Credits

Line Producer, ART:

Paula Moura

 

Creative Development:

Laura Gorbatt

 
AD Tronco:

Laura Gorbatt

Art Director:
Diego Berakha
Vicky Lamas

Ilustrator:

Joaquin Burgariotti

Storyboard:

Lucas Orueta

Art Assistant:
Julieta Soloaga

3D Animatic:
Maximiliano Bellmann