Antonio BalseiroDiego Berakha
Panera brought together Diego Berakha and Antonio Balseiro to tell the story of their salads' production chain. Once again, Panera's corporate communication emphasizes the consequences of the company's decisions. That's why we created "chain reaction"-style animated stories that work like a Rube Goldberg machine. In this case, it was essential to show the food in attractive surroundings, and Diego's design in wood helped us achieve exactly that.
Line Producer, ART: