Videos
2015
Directors
Bob Partington
Tomi Dieguez
Agency
The Martin
Benjamin Moore
Benjamin Moore Paints

Benjamin Moore is an american classic when it comes to paints. But on this institutional campaign they wanted to break the mold and show the qualities of their products in a unique and contemporary style. That's why the agency The Martin thought of Tomi Dieguez and Bob Partington, both directors of 1st Ave Machine roster, to elevate the "product featuring" genre to a whole new level. Technical complexity and storytelling are already distinctive adjectives for the productions of Tronco and their partners 1st Ave Machine, but in this particular one they certainly established a new standard. We're proud to present the director's cut of these wonderful spots, and be sure to check out the BTS featuring Batman and Robin.

Credits

EP US:
Braren Garret
EP BA:
Lautaro Brunatti
AD:
Connie Buchanan
Production Manager:
Germán Cortés
Line Producer US:
Jil Hardin
Line Producer BA:
Nico Buris
DF:
Manel Ruiz

Art Director:
Vera Arico
Stylist:
Sol Canievsky
Make Up / Hair Stylist:
Joy Blanco
Barn Designer:
Ramiro Starosta
Seasons Designer:
Sodapasta
Firing Squad Designer:
Sodapasta

Casting:
Saigon
Storyboard:
Martín Santos
VFX Director:
Luke Di Rago
Line Post-Producer:
Sebastián Sanz
Post-Production Coordinator:
Matías Gil
Animatic 3d:
Eugenio Pignataro
3D:
Lucas Carracedo

Composite:
Toni Agoglitta
Sergio Pickelny
Alejo Evaristo
Santiago Iturmendi
Pablo Ramallo
Ernesto Céspedes
Marcos Montane

BTS:
Natalia Loiacono
Michelle Gualda