2015
Directors
Agency
TBWA/CHIAT/DAY
Move Like Mike
Gatorade

As part of its 50th birthday celebration, Gatorade invited us to remaster its classic "Be Like Mike" commercial with Michael Jordan after almost a quarter century.We teamed up with TBWA/ Chiat and our 1st Ave Machine partners, in order to develop a campaign, in which three different spots depict three unique directors' approaches for refreshing the iconic commercial. For "Move Like Mike" we designed a whole set full of different dioramas, featuring various types of mechanical, digital and optical devices (i.e. mechanical loops, basketball zoetrope, 8 bit screens projections).

Credits

EP:
Lautaro Brunatti
Leticia Christoph

Creative Development:
Laura Gorbatt
Mercedes López

Producer Manager:
Juane Paoletta
Line Producer:
Lucio Fiorentini
PA:
Victoria Pronzato
Post Production Coordinator:
Mechi Serrano

AD:
Fernando Szurman
2nd AD:
Agustina Holzkan
Location Manager:
Pablo Trigo
Art Directors:
Juan Manuel y Fernanda Castelo
DF:
Juan Maglione
Gaffer:
Sergio Piñeiro
DIT:
Pablo Bernst
Focus Puller:
Benjamin Delgado

2nd AC:
Eduardo Torre Obeid
Video Assistant:
Carolina Juskoff
Key Grip:
Quique Velez
Editor:
Tota Romero
Prop Master:
Diego Grunstein
Prop Master Assist:
Miguel Ortemberg
Stylist:
Analia Bernabé
BTS:
Tota Romero
Music:
Animal Music