2015
Director
Henri & Sebastian
Agency
TBWA/CHIAT/DAY
Groove Like Mike
Gatorade

As part of its 50th birthday celebration, Gatorade invited us to remaster its classic "Be Like Mike" commercial with Michael Jordan after almost a quarter century.We teamed up with TBWA/ Chiat and our 1st Ave Machine partners, in order to develop a campaign, in which three different spots depict three unique directors' approaches for refreshing the iconic commercial.We seriously had a lot of fun experimenting with traditional animation, 3D, post-production, installations, and camera tricks. In "Groove like Mike" we took inspiration from manga cartoons and graphic novels and we remixed it, combining live action footage with dynamic and vectorial rotoscopy.

Credits

EP:
Lautaro Brunatti
Leticia Christoph

Creative Development:
Laura Gorbatt
Mercedes López

Producer Manager:
Juane Paoletta
Line Producer:
Lucio Fiorentini
PA:
Victoria Pronzato
Post Production Coordinator:
Mechi Serrano

Art Director:
Gianluca Fallone for "The Rancho"
BTS:
Tota Romero
Music:
Animal Music