Videos
2016
Creative Director
Antonio Balseiro
Director
Becho & Mab
Agency
JWT TORONTO
Goodbye Sugar, Hello Splenda

From the twisted minds of Antonio Balseiro + Becho & Mab, together with JWT Toronto, come two hilarious spots for Splenda's new campaign. Masters of stop motion animation, they built miniature models and characters to show how sugar is fired from work, only to be replaced by the new star of the company: a packet of Splenda.

Credits

EP
Paula Moura
Creative Development
Soledad Torres
Laura Gorbatt
Maury Marcano
Flora Camilleri

Line Producer
Matias Bossié
Pre Production Assistant
Agusta Timotea

Director of Photography
Sergio Piñeiro
Production Director
Anuk Torre Obeid
Assistant Director
Andreina Alessio
Production Assistants
Elisa Sanchez
Julieta Bertazza

Production Manager
Sol Bizzozero

Construction Team
Leonor García Vercillo
Diego Cinalli
Carolina Stefanini
Gabriela Elian
Natalia Aguilar
Fernanda Maglione
Julieta Iacono
Mariangeles Gelosi

Gaffer
Agustín Roca
Edit
Nicolas Rivas
Color correction
Alejandro Armaleo
Sound Mix
Pirate Toronto
Prop Master
Sebastián Hofnadel
Data Manager
Angel Giovanni Hoyos