Videos
2010
Directors

Antonio Balseiro

Henri & Sebastian
Agency
Element 79 Partners, Chicago
MAPS
Cricket

In 2010, Cricket expanded to include all of the United States. The spot had to reflect this growth, and we were interested in doing something energetic. That's how we also decided to animate the light. We set up the camera on a motion control system, and using a streetlight, we were able to see the sun's movement and the United States at night as the camera got further away. We feel particularly attached to this piece because it was the first one we filmed in New York!

Credits

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