Videos
2008
Director
Agency
BBDO, Argentina
THE HUMAN RACE 10K
Nike

In 2008, Nike organized a race to be run 24 cities, and this race had over a million participants. BBDO, interested in an experiment that we had previously done with Post-its, asked us to carry out this campaign. The challenge was to tell the Human Race 10k narrative in a powerful way that would go viral. The commercial was shown at Saatchi and Saatchi's New Directors' Showcase in 2009 at the Cannes International Advertising Festival.

Credits
Executive Producer:
Ailen Bressan

Direction Assistant:
Nicolás Sanchez

Director of Photography:
Santiago Melazzini
Production manager:
Natalia Ferrando
 
Production Assistant:
Camila Garcia Uriburu
Animators:
Carlos Balseiro 
Ale De Lamas
Pleii
Marilina Monroe
 
Post Production:
Carlos Balseiro
Icaro
Pleii
Rafael D'Andrea
 
Music & Sound Design:
Minivan