Antonio BalseiroBob Partington
Panera Bread's new agency, Cramer-Krasselt of Chicago, has kick started their biggest campaign yet, with a high level of television and social media presence. "Live consciously. Eat deliciously" is the company's new message, which uses organic raw materials and responsibly looks out for both suppliers and customers. For this piece we designed four different narratives, each with its own story. The making of this spot, carried out in Los Angeles, was a very complex and fun process.