Videos
2013
Creative Director
Aaron Duffy
Directors
Aaron Duffy
Antonio BalseiroBob Partington
Agency
Cramer-Krasse
ANTHEM, ABF AND BREAD & BAKING
Panera Bread

Panera Bread's new agency, Cramer-Krasselt of Chicago, has kick started their biggest campaign yet, with a high level of television and social media presence. "Live consciously. Eat deliciously" is the company's new message, which uses organic raw materials and responsibly looks out for both suppliers and customers. For this piece we designed four different narratives, each with its own story. The making of this spot, carried out in Los Angeles, was a very complex and fun process.

Credits
Creative Director:
Aaron Duffy
 
EP, USA: 
Sam Penfield
 
EP, ARG: 
Lautaro Brunatti
Producer, USA:
Melinda Nugget

Producer, ARG:
Paula Moura
 
Post-Producer:
Topper Anton
 
 
Editor:
Nat Buchik
 
Art Director:
Diego Berakha
Vicky Lamas
 
 
Animation 3D:
Andrea Santamaria
Maximiliano Bellmann