2011
Directors
Becho & Mab

Magda Sayeg

Agency
JWT, London
WOOLLY HEADED
Sudafed

Sudafed is a Nasal Decongestant who decided to take to animation the metaphor woolly head as a claim for its United Kingdom campaign. I designed a woolly head %100 knitted that opened it self and showed the viewer how the decongestant works. The designs where shot in stop motion, so we had to knit frame by frame. We worked with a team of professional knitters that helped us dominate this craft.

Credits
EP, USA:
Sam Penfield 
 
EP, ARG:
Lautaro Brunatti
 
Producer:
Douglas Meese
 
AD:
Mauro Rodriguez Santos
 
Line Producer:
Ailen Bressan 
 
Producer Assistant:
Florencia Lazaric
 
Art Director: 
Hernan Aragunde
 
DOP: 
Santiago Melazzini
 
Editor in set:
Rafael D'Andrea
 
Focus Puller: 
Benjamin Delgado
 
2nd Camera Assistant:
Tati Hernández
 
Gaffer:
Pablo Mediack
 
Electrician:
Héctor Santillán
Adrián Villagra
Carlos Mansilla
 
Runner:
Caren Alegre
Actress:
Daniela Innocenti
 
Double:
Ana Katana
 
Animation Team: 
Can Can Club
 
Can Can Club's EP: 
Anük Torre Obeid
 
Stop Motion Director:
Mariano Bergara

Stop Motion Coordinator:
Natalia Ferrando
 
Stop Motion Animator:
Sebastian Hojnadel
Pablo Kondratas
Prop Master & Escenograph:
Andres Martin
 
Prop Assistant:
Sebastián Padilla
 
Art Assistant:
Luciana Moro
 
Make up & Stylist:
Eugenia Sangalli
 
Costume:
Analía Bernabé
 
3D Modelling: 
Andy Santamaría
 
Storyboarder:
Julio Azamor