Produced in partnership with 1stAveMachine, for this British Gas campaign, Dave set up to depict both the humanism and the heroism required to save a life, in a way that felt true to the protagonist's recollection of the events, relying on visual metaphors to drive the compelling narrative forward. He gathered a great animation team that helped him achieve this task, keeping the art direction and character design clean and minimal, but with enough detail to be able to express emotions. Live-action and animation work hand in hand, showing how passionate British Gas workers are for what they do. Welcome to 'Life of an Engineer.
Produced in partnership with 1stAveMachine, for this British Gas campaign, Dave set up to depict both the humanism and the heroism required to save a life, in a way that felt true to the protagonist's recollection of the events, relying on visual metaphors to drive the compelling narrative forward. He gathered a great animation team that helped him achieve this task, keeping the art direction and character design clean and minimal, but with enough detail to be able to express emotions. Live-action and animation work hand in hand, showing how passionate British Gas workers are for what they do. Welcome to 'Life of an Engineer.
Produced in partnership with 1stAveMachine, for this British Gas campaign, Dave set up to depict both the humanism and the heroism required to save a life, in a way that felt true to the protagonist's recollection of the events, relying on visual metaphors to drive the compelling narrative forward. He gathered a great animation team that helped him achieve this task, keeping the art direction and character design clean and minimal, but with enough detail to be able to express emotions. Live-action and animation work hand in hand, showing how passionate British Gas workers are for what they do. Welcome to 'Life of an Engineer.
Produced in partnership with 1stAveMachine, for this British Gas campaign, Dave set up to depict both the humanism and the heroism required to save a life, in a way that felt true to the protagonist's recollection of the events, relying on visual metaphors to drive the compelling narrative forward. He gathered a great animation team that helped him achieve this task, keeping the art direction and character design clean and minimal, but with enough detail to be able to express emotions. Live-action and animation work hand in hand, showing how passionate British Gas workers are for what they do. Welcome to 'Life of an Engineer.
Produced in partnership with 1stAveMachine, for this British Gas campaign, Dave set up to depict both the humanism and the heroism required to save a life, in a way that felt true to the protagonist's recollection of the events, relying on visual metaphors to drive the compelling narrative forward. He gathered a great animation team that helped him achieve this task, keeping the art direction and character design clean and minimal, but with enough detail to be able to express emotions. Live-action and animation work hand in hand, showing how passionate British Gas workers are for what they do. Welcome to 'Life of an Engineer.