PANERA BREAD

PANERA BREAD

PANERA BREAD

PANERA BREAD

ANTHEM/ BREAD & BAKING/ ANTIBIOTIC FREE

ANTHEM/ BREAD & BAKING/ ANTIBIOTIC FREE

ANTHEM/ BREAD & BAKING/ ANTIBIOTIC FREE

ANTHEM/ BREAD & BAKING/ ANTIBIOTIC FREE

ANTHEM/ BREAD & BAKING/ ANTIBIOTIC FREE

Panera Bread's new agency, Cramer-Krasselt of Chicago, has kick started their biggest campaign yet, with a high level of television and social media presence. "Live consciously. Eat deliciously" is the company's new message, which uses organic raw materials and responsibly looks out for both suppliers and customers. For this piece we designed four different narratives, each with its own story. The making of this spot, carried out in Los Angeles, was a very complex and fun process.

Panera Bread's new agency, Cramer-Krasselt of Chicago, has kick started their biggest campaign yet, with a high level of television and social media presence. "Live consciously. Eat deliciously" is the company's new message, which uses organic raw materials and responsibly looks out for both suppliers and customers. For this piece we designed four different narratives, each with its own story. The making of this spot, carried out in Los Angeles, was a very complex and fun process.

Panera Bread's new agency, Cramer-Krasselt of Chicago, has kick started their biggest campaign yet, with a high level of television and social media presence. "Live consciously. Eat deliciously" is the company's new message, which uses organic raw materials and responsibly looks out for both suppliers and customers. For this piece we designed four different narratives, each with its own story. The making of this spot, carried out in Los Angeles, was a very complex and fun process.

Panera Bread's new agency, Cramer-Krasselt of Chicago, has kick started their biggest campaign yet, with a high level of television and social media presence. "Live consciously. Eat deliciously" is the company's new message, which uses organic raw materials and responsibly looks out for both suppliers and customers. For this piece we designed four different narratives, each with its own story. The making of this spot, carried out in Los Angeles, was a very complex and fun process.

Panera Bread's new agency, Cramer-Krasselt of Chicago, has kick started their biggest campaign yet, with a high level of television and social media presence. "Live consciously. Eat deliciously" is the company's new message, which uses organic raw materials and responsibly looks out for both suppliers and customers. For this piece we designed four different narratives, each with its own story. The making of this spot, carried out in Los Angeles, was a very complex and fun process.

2013
DIRECTOR

2013
DIRECTOR

2013
DIRECTOR

2013
DIRECTOR

2013
DIRECTOR

Aaron Duffy
toni Balseiro
Bob Partington

Aaron Duffy
toni Balseiro
Bob Partington

Aaron Duffy
toni Balseiro
Bob Partington

Aaron Duffy
toni Balseiro
Bob Partington

Aaron Duffy
toni Balseiro
Bob Partington

AGENCY

AGENCY

AGENCY

AGENCY

AGENCY

Cramer-Krasselt

Cramer-Krasselt

Cramer-Krasselt

Cramer-Krasselt

Cramer-Krasselt

BEHIND THE SCENES

BEHIND THE SCENES

BEHIND THE SCENES

BEHIND THE SCENES

BEHIND THE SCENES

CREDITS

CREDITS

CREDITS

CREDITS

CREDITS

Creative Director Aaron Duffy EP USA Sam Penfield EP ARG Lautaro Brunatti Producer USA Melinda Nugget Producer ARG Paula Moura Post-Producer Topper Anton Editor Nat Buchik Art Director Diego Berakha - Vicky Lamas CG Animation Andrea Santamaria - Maximiliano Bellmann

Creative Director Aaron Duffy EP USA Sam Penfield EP ARG Lautaro Brunatti Producer USA Melinda Nugget Producer ARG Paula Moura Post-Producer Topper Anton Editor Nat Buchik Art Director Diego Berakha - Vicky Lamas CG Animation Andrea Santamaria - Maximiliano Bellmann

Creative Director Aaron Duffy EP USA Sam Penfield EP ARG Lautaro Brunatti Producer USA Melinda Nugget Producer ARG Paula Moura Post-Producer Topper Anton Editor Nat Buchik Art Director Diego Berakha - Vicky Lamas CG Animation Andrea Santamaria - Maximiliano Bellmann

Creative Director Aaron Duffy EP USA Sam Penfield EP ARG Lautaro Brunatti Producer USA Melinda Nugget Producer ARG Paula Moura Post-Producer Topper Anton Editor Nat Buchik Art Director Diego Berakha - Vicky Lamas CG Animation Andrea Santamaria - Maximiliano Bellmann

Creative Director Aaron Duffy EP USA Sam Penfield EP ARG Lautaro Brunatti Producer USA Melinda Nugget Producer ARG Paula Moura Post-Producer Topper Anton Editor Nat Buchik Art Director Diego Berakha - Vicky Lamas CG Animation Andrea Santamaria - Maximiliano Bellmann

TRON_QUITO_LEFTY