SPLENDA

SPLENDA

SPLENDA

SPLENDA

SPLENDA

GOODBYE SUGAR HELLO SPLENDA

GOODBYE SUGAR HELLO SPLENDA

GOODBYE SUGAR HELLO SPLENDA

GOODBYE SUGAR HELLO SPLENDA

GOODBYE SUGAR HELLO SPLENDA

From the twisted minds of Antonio Balseiro + Becho & Mab, together with JWT Toronto, come two hilarious spots for Splenda's new campaign. Masters of stop motion animation, they built miniature models and characters to show how sugar is fired from work, only to be replaced by the new star of the company: a packet of Splenda.

From the twisted minds of Antonio Balseiro + Becho & Mab, together with JWT Toronto, come two hilarious spots for Splenda's new campaign. Masters of stop motion animation, they built miniature models and characters to show how sugar is fired from work, only to be replaced by the new star of the company: a packet of Splenda.

From the twisted minds of Antonio Balseiro + Becho & Mab, together with JWT Toronto, come two hilarious spots for Splenda's new campaign. Masters of stop motion animation, they built miniature models and characters to show how sugar is fired from work, only to be replaced by the new star of the company: a packet of Splenda.

From the twisted minds of Antonio Balseiro + Becho & Mab, together with JWT Toronto, come two hilarious spots for Splenda's new campaign. Masters of stop motion animation, they built miniature models and characters to show how sugar is fired from work, only to be replaced by the new star of the company: a packet of Splenda.

From the twisted minds of Antonio Balseiro + Becho & Mab, together with JWT Toronto, come two hilarious spots for Splenda's new campaign. Masters of stop motion animation, they built miniature models and characters to show how sugar is fired from work, only to be replaced by the new star of the company: a packet of Splenda.

2016
DIRECTOR

2016
DIRECTOR

2016
DIRECTOR

2016
DIRECTOR

2016
DIRECTOR

AGENCY

AGENCY

AGENCY

AGENCY

AGENCY

JWT TORONTO

JWT TORONTO

JWT TORONTO

JWT TORONTO

JWT TORONTO

CREDITS

CREDITS

CREDITS

CREDITS

CREDITS

EP Paula Moura Creative Development Soledad Torres - Laura Gorbatt - Maury Marcano - Flora Camilleri Line Producer Matías Bossié Pre Production Assistant Agusta Timotea Director of Photography Sergio Piñeiro Production Director Anuk Torre Obeid Assistant Director Andreina Alessio Production Assistants Elisa Sanchez - Julieta Bertazza Production Manager Sol Bizzozero Construction Team Leonor García Vercillo - Diego Cinalli Carolina - Stefanini Gabriela Elian - Natalia Aguilar - Fernanda Maglione - Julieta Iacono - Mariangeles Gelosi Gaffer Agustín Roca Edit Nicolas Rivas Color correction Alejandro Armaleo Sound Mix Pirate Toronto Prop Master Sebastián Hofnadel Data Manager Angel Giovanni Hoyos

EP Paula Moura Creative Development Soledad Torres - Laura Gorbatt - Maury Marcano - Flora Camilleri Line Producer Matías Bossié Pre Production Assistant Agusta Timotea Director of Photography Sergio Piñeiro Production Director Anuk Torre Obeid Assistant Director Andreina Alessio Production Assistants Elisa Sanchez - Julieta Bertazza Production Manager Sol Bizzozero Construction Team Leonor García Vercillo - Diego Cinalli Carolina - Stefanini Gabriela Elian - Natalia Aguilar - Fernanda Maglione - Julieta Iacono - Mariangeles Gelosi Gaffer Agustín Roca Edit Nicolas Rivas Color correction Alejandro Armaleo Sound Mix Pirate Toronto Prop Master Sebastián Hofnadel Data Manager Angel Giovanni Hoyos

EP Paula Moura Creative Development Soledad Torres - Laura Gorbatt - Maury Marcano - Flora Camilleri Line Producer Matías Bossié Pre Production Assistant Agusta Timotea Director of Photography Sergio Piñeiro Production Director Anuk Torre Obeid Assistant Director Andreina Alessio Production Assistants Elisa Sanchez - Julieta Bertazza Production Manager Sol Bizzozero Construction Team Leonor García Vercillo - Diego Cinalli Carolina - Stefanini Gabriela Elian - Natalia Aguilar - Fernanda Maglione - Julieta Iacono - Mariangeles Gelosi Gaffer Agustín Roca Edit Nicolas Rivas Color correction Alejandro Armaleo Sound Mix Pirate Toronto Prop Master Sebastián Hofnadel Data Manager Angel Giovanni Hoyos

EP Paula Moura Creative Development Soledad Torres - Laura Gorbatt - Maury Marcano - Flora Camilleri Line Producer Matías Bossié Pre Production Assistant Agusta Timotea Director of Photography Sergio Piñeiro Production Director Anuk Torre Obeid Assistant Director Andreina Alessio Production Assistants Elisa Sanchez - Julieta Bertazza Production Manager Sol Bizzozero Construction Team Leonor García Vercillo - Diego Cinalli Carolina - Stefanini Gabriela Elian - Natalia Aguilar - Fernanda Maglione - Julieta Iacono - Mariangeles Gelosi Gaffer Agustín Roca Edit Nicolas Rivas Color correction Alejandro Armaleo Sound Mix Pirate Toronto Prop Master Sebastián Hofnadel Data Manager Angel Giovanni Hoyos

EP Paula Moura Creative Development Soledad Torres - Laura Gorbatt - Maury Marcano - Flora Camilleri Line Producer Matías Bossié Pre Production Assistant Agusta Timotea Director of Photography Sergio Piñeiro Production Director Anuk Torre Obeid Assistant Director Andreina Alessio Production Assistants Elisa Sanchez - Julieta Bertazza Production Manager Sol Bizzozero Construction Team Leonor García Vercillo - Diego Cinalli Carolina - Stefanini Gabriela Elian - Natalia Aguilar - Fernanda Maglione - Julieta Iacono - Mariangeles Gelosi Gaffer Agustín Roca Edit Nicolas Rivas Color correction Alejandro Armaleo Sound Mix Pirate Toronto Prop Master Sebastián Hofnadel Data Manager Angel Giovanni Hoyos

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