LENOVO

LENOVO

LENOVO

LENOVO

LENOVO

Rube Goldberg Experience @ MWC

Rube Goldberg Experience @ MWC 2019

Rube Goldberg Experience @ MWC 2019

Rube Goldberg Experience at MWC 2019

Rube Goldberg Experience AT MWC 2019

Lenovo wanted to deliver an experience that gives you a glimpse of all their most important developments in an eye-catching and artistic way for their participation in the Mobile World Congress in Barcelona, #MWC19. Partnered with 1stAveMachine, we produced a six-meter tall Rube Goldberg experience, with ten different screens, connected by a chain reaction of outside mechanisms and practical devices. Directed with impeccable detail by Diego Berakha, we managed to work with teams throughout the US, Madrid, Barcelona, and Buenos Aires.

Lenovo wanted to deliver an experience that gives you a glimpse of all their most important developments in an eye-catching and artistic way for their participation in the Mobile World Congress in Barcelona, #MWC19. Partnered with 1stAveMachine, we produced a six-meter tall Rube Goldberg experience, with ten different screens, connected by a chain reaction of outside mechanisms and practical devices. Directed with impeccable detail by Diego Berakha, we managed to work with teams throughout the US, Madrid, Barcelona, and Buenos Aires.

Lenovo wanted to deliver an experience that gives you a glimpse of all their most important developments in an eye-catching and artistic way for their participation in the Mobile World Congress in Barcelona, #MWC19. Partnered with 1stAveMachine, we produced a six-meter tall Rube Goldberg experience, with ten different screens, connected by a chain reaction of outside mechanisms and practical devices. Directed with impeccable detail by Diego Berakha, we managed to work with teams throughout the US, Madrid, Barcelona, and Buenos Aires.

Lenovo wanted to deliver an experience that gives you a glimpse of all their most important developments in an eye-catching and artistic way for their participation in the Mobile World Congress in Barcelona, #MWC19. Partnered with 1stAveMachine, we produced a six-meter tall Rube Goldberg experience, with ten different screens, connected by a chain reaction of outside mechanisms and practical devices. Directed with impeccable detail by Diego Berakha, we managed to work with teams throughout the US, Madrid, Barcelona, and Buenos Aires.

Lenovo wanted to deliver an experience that gives you a glimpse of all their most important developments in an eye-catching and artistic way for their participation in the Mobile World Congress in Barcelona, #MWC19. Partnered with 1stAveMachine, we produced a six-meter tall Rube Goldberg experience, with ten different screens, connected by a chain reaction of outside mechanisms and practical devices. Directed with impeccable detail by Diego Berakha, we managed to work with teams throughout the US, Madrid, Barcelona, and Buenos Aires.

2019
DIRECTOR

2019
DIRECTOR

2019
DIRECTOR

2019
DIRECTOR

2019
DIRECTOR

CREDITS

CREDITS

CREDITS

CREDITS

CREDITS

1st.Ave Partner/EP Sam Penfield EP Peter Repplier Producer Marcus Lansdalle EP Leticia Christoph Line Producer Fernando Andres Fasano Production Manager Eva Mariela Lauria Production Assistant Daniela Lavagna - Guadalupe Alba Rodríguez Rey DOP Juan Maglione First Assistant Camera Faustino García Zamora Second Assistant Camera Mariano Cristofani DIT Clausse Esteban Gaffer Sebastian Sarlenga Electrician Celeste Lucia Spano - Luciano Nahuel Gómez - Carlos Carabajal Art Director Marilina Victoria Martignone Assistant Art Director Ailin Lucia - Alejandra Cinalli Construction Department Graciana Maria Ger - Julieta Iacono - Julieta Lavalle - Pablo Andres Kondratas - Fernando Llistosella - Julieta Vergottini Propman Juan Spagnol - Lucas Ignacio Rodriguez 3D Coordinador Damian Bentron 3D Lead Eduardo Escalante 3D Generalista Pablo Brancatella 3D Assistant Leo Torcello 3D Style Sebastián Morales - Carolina Carballo 3D Outsource Wolfpack Compo / Edit Diego Ortega - Luis "Lucho" Masdeu Compo Pablo Herrera - Pablo Jalil - Hernan "Walty" Gonzalez - Lautaro Azcuy Color Grade David Vargas 2D Animation Pablo Kondratas Online Luis "Lucho" Masdeu Creative Department Larisa Barreda - Soledad Torres - Florencia Cammilleri - Belén Guerra

1st.Ave Partner/EP Sam Penfield EP Peter Repplier Producer Marcus Lansdalle EP Leticia Christoph Line Producer Fernando Andres Fasano Production Manager Eva Mariela Lauria Production Assistant Daniela Lavagna - Guadalupe Alba Rodríguez Rey DOP Juan Maglione First Assistant Camera Faustino García Zamora Second Assistant Camera Mariano Cristofani DIT Clausse Esteban Gaffer Sebastian Sarlenga Electrician Celeste Lucia Spano - Luciano Nahuel Gómez - Carlos Carabajal Art Director Marilina Victoria Martignone Assistant Art Director Ailin Lucia - Alejandra Cinalli Construction Department Graciana Maria Ger - Julieta Iacono - Julieta Lavalle - Pablo Andres Kondratas - Fernando Llistosella - Julieta Vergottini Propman Juan Spagnol - Lucas Ignacio Rodriguez 3D Coordinador Damian Bentron 3D Lead Eduardo Escalante 3D Generalista Pablo Brancatella 3D Assistant Leo Torcello 3D Style Sebastián Morales - Carolina Carballo 3D Outsource Wolfpack Compo / Edit Diego Ortega - Luis "Lucho" Masdeu Compo Pablo Herrera - Pablo Jalil - Hernan "Walty" Gonzalez - Lautaro Azcuy Color Grade David Vargas 2D Animation Pablo Kondratas Online Luis "Lucho" Masdeu Creative Department Larisa Barreda - Soledad Torres - Florencia Cammilleri - Belén Guerra

1st.Ave Partner/EP Sam Penfield EP Peter Repplier Producer Marcus Lansdalle EP Leticia Christoph Line Producer Fernando Andres Fasano Production Manager Eva Mariela Lauria Production Assistant Daniela Lavagna - Guadalupe Alba Rodríguez Rey DOP Juan Maglione First Assistant Camera Faustino García Zamora Second Assistant Camera Mariano Cristofani DIT Clausse Esteban Gaffer Sebastian Sarlenga Electrician Celeste Lucia Spano - Luciano Nahuel Gómez - Carlos Carabajal Art Director Marilina Victoria Martignone Assistant Art Director Ailin Lucia - Alejandra Cinalli Construction Department Graciana Maria Ger - Julieta Iacono - Julieta Lavalle - Pablo Andres Kondratas - Fernando Llistosella - Julieta Vergottini Propman Juan Spagnol - Lucas Ignacio Rodriguez 3D Coordinador Damian Bentron 3D Lead Eduardo Escalante 3D Generalista Pablo Brancatella 3D Assistant Leo Torcello 3D Style Sebastián Morales - Carolina Carballo 3D Outsource Wolfpack Compo / Edit Diego Ortega - Luis "Lucho" Masdeu Compo Pablo Herrera - Pablo Jalil - Hernan "Walty" Gonzalez - Lautaro Azcuy Color Grade David Vargas 2D Animation Pablo Kondratas Online Luis "Lucho" Masdeu Creative Department Larisa Barreda - Soledad Torres - Florencia Cammilleri - Belén Guerra

1st.Ave Partner/EP Sam Penfield EP Peter Repplier Producer Marcus Lansdalle EP Leticia Christoph Line Producer Fernando Andres Fasano Production Manager Eva Mariela Lauria Production Assistant Daniela Lavagna - Guadalupe Alba Rodríguez Rey DOP Juan Maglione First Assistant Camera Faustino García Zamora Second Assistant Camera Mariano Cristofani DIT Clausse Esteban Gaffer Sebastian Sarlenga Electrician Celeste Lucia Spano - Luciano Nahuel Gómez - Carlos Carabajal Art Director Marilina Victoria Martignone Assistant Art Director Ailin Lucia - Alejandra Cinalli Construction Department Graciana Maria Ger - Julieta Iacono - Julieta Lavalle - Pablo Andres Kondratas - Fernando Llistosella - Julieta Vergottini Propman Juan Spagnol - Lucas Ignacio Rodriguez 3D Coordinador Damian Bentron 3D Lead Eduardo Escalante 3D Generalista Pablo Brancatella 3D Assistant Leo Torcello 3D Style Sebastián Morales - Carolina Carballo 3D Outsource Wolfpack Compo / Edit Diego Ortega - Luis "Lucho" Masdeu Compo Pablo Herrera - Pablo Jalil - Hernan "Walty" Gonzalez - Lautaro Azcuy Color Grade David Vargas 2D Animation Pablo Kondratas Online Luis "Lucho" Masdeu Creative Department Larisa Barreda - Soledad Torres - Florencia Cammilleri - Belén Guerra

1st.Ave Partner/EP Sam Penfield EP Peter Repplier Producer Marcus Lansdalle EP Leticia Christoph Line Producer Fernando Andres Fasano Production Manager Eva Mariela Lauria Production Assistant Daniela Lavagna - Guadalupe Alba Rodríguez Rey DOP Juan Maglione First Assistant Camera Faustino García Zamora Second Assistant Camera Mariano Cristofani DIT Clausse Esteban Gaffer Sebastian Sarlenga Electrician Celeste Lucia Spano - Luciano Nahuel Gómez - Carlos Carabajal Art Director Marilina Victoria Martignone Assistant Art Director Ailin Lucia - Alejandra Cinalli Construction Department Graciana Maria Ger - Julieta Iacono - Julieta Lavalle - Pablo Andres Kondratas - Fernando Llistosella - Julieta Vergottini Propman Juan Spagnol - Lucas Ignacio Rodriguez 3D Coordinador Damian Bentron 3D Lead Eduardo Escalante 3D Generalista Pablo Brancatella 3D Assistant Leo Torcello 3D Style Sebastián Morales - Carolina Carballo 3D Outsource Wolfpack Compo / Edit Diego Ortega - Luis "Lucho" Masdeu Compo Pablo Herrera - Pablo Jalil - Hernan "Walty" Gonzalez - Lautaro Azcuy Color Grade David Vargas 2D Animation Pablo Kondratas Online Luis "Lucho" Masdeu Creative Department Larisa Barreda - Soledad Torres - Florencia Cammilleri - Belén Guerra

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